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Branding your van – our top tips

With the right paint job, your van can become a moving advertising board for your business. You can tell potential customers who you are, what you do and how to find you, just by driving around and going about your business. And while taking space on an advertising hoarding or in the local paper costs hundreds, or even thousands of pounds, advertising on the side of your own is completely free.

Brand your van with style

Just putting your company name on the van, however, is not enough. You have a great opportunity to market your business with your van so you need to think carefully about how you use that space. You should use the same principles when branding your van that you would with any other form of advertising:

Points to consider when branding your van

  • Attention – you need to attract people’s attention with interesting and unusual graphics, use colours that stand out and interesting typefaces.

  • Interest – you need to gain their interest in what you do with a unique selling point, such as a swift response, great rates or excellent customer service.

  • Desire – you need to hook them in and make them want to get in touch and use your company

  • Action – you need to make it easy for people to get in touch, with a memorable phone number or web address.
  • It might sound a lot to achieve with simple van sign writing, but the closer you can get to the above, the harder your van branding will work. Remember, potential customers may only get to see your van briefly at the traffic lights or on the road, so your message needs to have immediate impact and your ‘call to action’ – your phone number or web address – needs to be something they can remember. Not many people drive around with a pen and paper.

    Improving your company image

    As well as being a mobile advert for your business, van branding also forms part of the overall image of your business, so you should be careful not to go overboard with your branding. It should sit well with all other elements of your business branding, such as your stationary and uniforms.

    That said, turning up in a smartly branded van will make a far better impression than a plain white transit that you could have hired that morning. It’s all about customer confidence, and a nice paint job will create an excellent first impression.

    Van branding and van insurance

    It is vital that you tell your insurer about any van branding, as this may count as a modification. Some insurers may even decline branded vans. Octagon Van Insurance policies cover branded vans at a small additional premium, but you must advise us about such modifications. If we are not told about van branding, there could be problems when you come to claim.

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    One Quote Direct Insurance Services Limited trading as Octagon Insurance Services is an appointed representative of Europa Group Limited and acts as a credit broker and not a lender in relation to premium finance contracts. Registered as a limited company in England and Wales No. 5479983. Europa Group Limited is authorised and regulated by the Financial Conduct Authority, Financial Services Register No. 309794. Registered office: Europa House, Midland Way, Thornbury, Bristol, BS35 2JX.

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